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A brand is based a product is designed or manufactured or other forms of value creation aligned to a country. The country of origin effect coe also known as the made in image and the nationality bias is a psychological effect describing how consumers attitudes perceptions and purchasing decisions …

A brand is based a product is designed or manufactured or other forms of value creation aligned to a country. Business leaders must have the courage to move from a volume obsessed manufacturing paradigm towards a customer value driven purpose. Effect Of Country Of Origin On Brand Equity Final A…